Soler, Baez Help Boost Cubs TV Ratings

The Chicago Cubs are not only starting to make some real progress on the field, but apparently the emergence of players like Javier Baez, Kyle Hendricks, and Jorge Soler this season has caused more fans to tune into games. Here is what Ed Sherman had to say on the subject:

“With the three young players leading the way, the Cubs’ 6-3 victory over Milwaukee did a 3.20 rating on Comcast SportsNet Wednesday. That means an estimated 115,000 homes tuned into an otherwise meaningless September game for the Cubs.”

The Cubs ended up being the third-highest viewed program in the Chicago area on Wednesday night, and those ratings spikes are coming at a good time. With renegotiation with WGN ongoing for their TV rights, as well as the possibility of a massive new TV deal in 2019, the Cubs are going to be looking to increase their footprint, and this is a good start.

Theo Epstein has also brought up how getting more money from television and other sources will impact the team’s ability to compete when he discussed their plans for the year ahead:

“As we get closer to a new television deal, and as we realize some of the revenues associated with a renovated Wrigley Field, I believe that will only enhance our flexibility.”

With work set to begin on those renovations in the next few weeks, and with players like Kris Bryant and Addison Russell still primed to be called up next season, things are about to start accelerating quickly for the Cubs on multiple fronts, and clearly fans are tuning in to see the progress that the team has made over three lackluster seasons.

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